Our Expertise

Quinag is a leading communication agency for forward-thinking clients who want to build credibility within specialist sporting communities and create a lasting impact on their reputation.

Quinag. Unusual name.
Unique Approach.

Quinag is named after a mountain in Scotland. This association symbolises our passion for the outdoors and belief that the view from the top of a mountain is often the clearest, widest and most inspiring.

Quinag works primarily with brands, events and organisations engaged in the outdoor world. Whether climbing, cycling, expeditions, hiking, mountaineering, running or sailing, the people involved in these worlds are total in their commitment. It is a way of life where a respect for the sport, the challenge and the environment are paramount. Immersed in these worlds we know the people and media that matter.

Only the Essential Equipment

At Quinag we focus on what we excel at, notably:

Audits & Strategies

Analysing the strengths and weaknesses of your current communication approach, your digital presence and social tools. Interpreting the results of the audit to create a tailored and effective communication strategy.

Reputation

Supporting your brand or organisation to align its messages and values, simultaneously building its reputation, within a sport, event or specialised audience. Always with a long-term objective in mind.

Reach

Using sophisticated communication techniques, digital channels and social networks to ensure relevant and targeted diffusion. Regularly analysing data and effectiveness of campaigns to improve reach and results.

Media Relations

Working with our international lifestyle and specialised media contacts to amplify and deliver your message. Collecting and analysing media return to help you assess the impact. Organising media trips and opportunities.

Content

Creating compelling, crafted storytelling for all environments. Copywriting which both captures the nuances of your sport, product or event making it accessible and interesting to both specialised and more general audiences. Adapting content for different channels, media types or fan demographics.

We Can Answer Your Challenges

  • How do we create and execute a communication strategy which connects us to our audience?
  • How do I ensure my brand stays relevant?
  • Which digital and social tools will help us achieve our objectives?
  • How do we gain credibility within specialised, expert audiences?
  • How do we assess the impact of media return on our investment?
  • How do we get more participants to our event?
  • How do we keep sponsors interested in our event or competition?
  • How do I make my local event more internationally recognised?

Clients

International organisations we have partnered, supported or worked with and who have trusted us.

Work & Case Studies

Experts in Our Environment

Experts in the outdoor environment in a professional capacity; passionate about it in our personal lives. The Quinag team is immersed in the outdoor world with a varied and impressive background in communicating about outdoor sports, events and the brands and organisations involved.

Giles Pearman

Founder & Managing Director, Quinag

NATIONALITY
British(completely at home in the wet and cold)

OUTDOOR INTERESTS
Sailing, downhill skiing, mountain biking, munro bagging (look it up)

CORE EXPERTISE

  • Communication strategy
  • Content creation
  • Project delivery

SELECTED ACHIEVEMENTS

  • Transitioning from lawyer to communication professional
  • Managing the external and internal communication surrounding the acquisition of Oy Nautor Ab (Nautor’s Swan) by a private consortium
  • Launching Quinag in January 2016

SPORTING ENVIRONMENTS WORKED IN

  • Sailing (Nautor’s Swan, Royal Ocean Racing Club, Rolex Sydney Hobart, Royal Malta Yacht Club)
  • Motorsports (24 Hours of Le Mans, Goodwood Revival)
  • Skiing (Hahnenkamm Race, Kitzbühl)

ADVICE FOR CLIENTS WORKING IN THE OUTDOOR WORLD

  • Commit 100%
  • Enjoy the experiences presented
  • Believe in what you are doing otherwise no one else will

Alex Bocage

Co-Founder & Director, Quinag

NATIONALITY
Brazilian-Dutch (Brazil for football…)

OUTDOOR INTERESTS
Sailing, Diving, SuP, Windsurfing

CORE EXPERTISE

  • Client management
  • Digital implementation
  • International media activation

SELECTED ACHIEVEMENTS

  • Co-launching Quinag
  • Managing a multi-cultural team providing PR services in sports and luxury market
  • Creating and developing dedicated digital media platforms

SPORTING ENVIRONMENTS WORKED IN

  • Sailing (Nautor’s Swan, Rolex Fastnet, Maxi Yacht Rolex Cup)
  • Expeditions (Alban Michon, Barbara Project)
  • Motorsports (Tudor – World Endurance Championship)
  • Outdoor (Mountain Research Initiative)

ADVICE FOR CLIENTS WORKING IN THE OUTDOOR WORLD

  • Love what you do
  • By loving what you do you will live, breath, dream about it
  • By doing so you will be able to provide the best products/services available
  • Even with all of the above, you still need to invest in your brand communication

Marina Kienitz

Media & Internal Relations, Quinag

NATIONALITY
Brazilian-Argentinian-German (it’s complicated…)

OUTDOOR INTERESTS
Sailing, (including an Olympic campaign in 2008) Swimming, Hiking

CORE EXPERTISE

  • Media relations
  • Reporting (argh)
  • Languages

SELECTED ACHIEVEMENTS

  • International media operations for Deep Sea Under the Pole expedition
  • Media operations at five editions of the Circuito Atlántico Sur Rolex Cup in Buenos Aires/Punta del Este
  • Media relations support for launch of Officenet (Staples) in Brazil.

SPORTING ENVIRONMENTS WORKED IN

  • Sailing (Volvo Ocean Race -Telefonica/Bouwe Bekking, Rolex Swan Cup, Yacht Club Argentino, World Sailor of the Year Awards)
  • Expeditions (Deep Sea Under the Pole, Alban Michon)

ADVICE FOR CLIENTS WORKING IN THE OUTDOOR WORLD

  • Get involved with a sport or activity that reflects the vision and belief of your company and stick with it
  • Respect the environment

Peter Bourne

Content & Strategist Consultant, Quinag

NATIONALITY
British (proved by answering any question, whatever the circumstances, with ‘not bad’)

OUTDOOR INTERESTS
Running, Road cycling, Triathlon

CORE EXPERTISE

  • Communication strategies
  • Copywriting
  • Social media

SELECTED ACHIEVEMENTS

  • Working on the planning and preparation of two FIFA World Cups, an Olympic Games and Olympic Winter Games and IAAF World Athletics Championships
  • Delivering entire communication audit, strategy and tools for International Climbing and Mountaineering Federation, 2016-2018.
  • Media content delivery Rolex Fastnet and Rolex Sydney Hobart Yacht Races.

SPORTING ENVIRONMENTS WORKED IN

  • Multisport (Olympic Winter Games, Asian Games)
  • Football (FIFA World Cups)
  • Trail Running (Swiss Canyon Trail)
  • Mountaineering (UIAA)
  • Sailing (America’s Cup, Rolex Fastnet)

ADVICE FOR CLIENTS WORKING IN THE OUTDOOR WORLD

  • Make sure your engagement with the sport is genuine. If it isn’t people will see through your intentions
  • Immerse yourself in the sport; take time to understand all of the nuances and stakeholders
  • The outdoor world is unforgiving - the environment, the nature of the sport themselves. Consequently, there are no short cuts to success or half measures. Be committed and the rewards will come

Anna Maria Gregorini

Consultant, Quinag

NATIONALITY
Swiss (Italian origins)

OUTDOOR INTERESTS
Sailing, Windsurfing, Skiing, Opera/Choral music

CORE EXPERTISE

  • International media pitching
  • Event management
  • Logistics

SELECTED ACHIEVEMENTS

  • Fundraising events for Fondation Hubert Looser
  • Management of sponsor media teams Hahnenkamm Races 2008 - 2012 
  • International media relations at numerous major sailing events since 2004

SPORTING ENVIRONMENTS WORKED IN

  • Sailing (Swiss Sailing Federation: Olympic Sailing and Youth Support, Whitbread Round the World Race, Co-Editor of Swiss Sailing magazine, Photo Exhibitions)
  • Skiing (Hahnenkamm Races)
  • Arts (Fondation Hubert Looser - Modern Art and Humanitarian Projects)

ADVICE FOR CLIENTS WORKING IN THE OUTDOOR WORLD

  • Preparation is everything.
  • Integrate the beauty of nature.
  • Being outside means being alive.

Javier
Sobrino

Consultant, Quinag

NATIONALITY
Spanish (100% Galician)

OUTDOOR INTERESTS
Running, Mountain biking, Skiing

CORE EXPERTISE

  • Media relations
  • Copywriting (Spanish)
  • Content distribution

SELECTED ACHIEVEMENTS

  • Content Director for Audi MedCup Circuit, managing the six-language editorial team
  • Spanish Editor for America’s Cup Management at 32nd America’s Cup
  • Travelling press officer for Spanish Team Movistar during the 2005-06 Volvo Ocean Race

SPORTING ENVIRONMENTS WORKED IN

  • Sailing (America’s Cup, Movistar, North Sails, Volvo Ocean Race)
  • Football (Santa Mónica Sports – Spanish National Team)
  • Motorsports (Rolex 24 At Daytona, 24 Heures du Mans)

ADVICE FOR CLIENTS WORKING IN THE OUTDOOR WORLD

  • Set realistic objectives
  • Be patient. Short term results don’t last long
  • Working on a positive image for your brand is the best way to get long-term engagement from clients
  • A+B does not always equal C

Anastasiya
Zaytseva

Consultant, Quinag

NATIONALITY
Russian (based in Italy)

OUTDOOR INTERESTS
Yoga, Opera, Theatre, Classic Music, Tango

CORE EXPERTISE

  • Communication strategies for the Russian market 
  • Media relations

SELECTED ACHIEVEMENTS

  • Managing communication strategy for Aston Martin brand launch in Russia 
  • Managing marketing activities in Russia for renowned yachting brands
  • Creating communication strategies in Russia for major yachting events

SPORTING ENVIRONMENTS WORKED IN

  • Yachting (Riva, Sunseeker, Fairline, Maxi Yacht Rolex Cup, Rolex Swan Cup)
  • Motorsports (Aston Martin)

ADVICE FOR CLIENTS WORKING IN THE OUTDOOR WORLD

  • Choose the right target audience for each particular market
  • Create the appropriate message for each audience, choose the right channels
  • At each step of the campaign control the results and correct your strategy. Be flexible

Work and Case Studies

News